• Product mockup

    It's Reign Wear Collection

    The “It’s Reign Wear” Collection marks the first official release from the brand — and it’s already making noise.

    Crafted with high-quality materials and styled for every type of reign, this line speaks to those who lead from wherever they stand.

    From street-smart fits to standout everyday pieces, this collection isn’t just fashion — it’s a mindset.

    Own your lane. #RuletheLook

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  • Product mockup

    Lyrical Reign Collection

    The Lyrical Reign Collection is more than fashion — it’s identity.

    Built around the name that started it all, this line features bold, logo-driven pieces that speak for themselves. Minimal. Iconic. Unapologetic.

    Whether you’re on the mic or in the streets, this is your uniform.

    Wear the crown. Walk the name. #LyricalReign #RuletheLook

    Click Here to Enter Collection 

  • I.R.M.F. Collection

    The I.R.M.F. Collection brings the energy of the hit single to life — in every thread.

    From the bold cover art to the unforgettable bars, this line transforms the feel of the music into a look that hits just as hard.

    If you know the song, you already know the vibe. Now you can wear it.

    Live the lyrics. Dress the moment. #IRMF #ItsReignMF

    Click Here to Enter Collection 
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Where street culture meets artistry — this is fashion built for bold expression and fearless individuality.

🔥 Day-One Heat. Own the original I.R.M.F. Collection T-Shirt — available in both men’s and women’s styles. Limited time price of $20! Tap in now.🔥

  • Reign's World Entertainment

    This Ain’t Just Fashion — It’s a Soundtrack.
    Press play and experience the world of Lyrical Reign.


    Listen now 

  • Our mission

    It’s Reign Wear creates bold, statement-driven fashion rooted in music, street culture, and self-expression.

    Built to inspire confidence. Designed to rule the look.

    #RuleTheLook

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